Native Advertising: New Glossary Entry

ht Sir Tim of the Tunnels….

According to outbrain.com,

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb

Seems to me, however, that native advertising goes way beyond this, especially when it comes to Big Pharma. It’s been suggested that Big Pharma buys the bulk of mainstream TV’s commercial space not to sell their products directly to consumers (consumers couldn’t get them directly if they wanted to – customers are selected and directed by their physicians), but to dictate what does and does not get aired in the programming of the station, primarily the news broadcasts. Censoring negative news about drugs is just the first step. Now we seem to see the news broadcast itself being a nonstop ad for–of course you know what I’m about to write–vaccines.

As I have long said, the content is the commercial. This is now more obvious than ever.

*Lest you think I looked high and low for the featured image in this post, I can assure you I did not. I searched “CBS video vaccine” and this was the FIRST video that popped up.

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